Sunday, December 13, 2009

Speaking of MANners... Have you see the new Dockers ad campaign?

Dockers® Store Online - Live Khaki

Good old Dockers is telling men to put on the pants. Here is the “Man-ifesto”

“Once upon a time, men wore the pants, and wore them well. Women rarely had to open doors and little old ladies never had to cross the street alone. Men took charge because that’s what they did. But somewhere along the way the world decided it no longer needed men. Disco by disco, latte by foamy non-fat latte, men were stripped of their khakis and left stranded on the road between boyhood and androgyny. But today there are questions our genderless society has no answers for. The world sits idly by as cities crumble, children misbehave and those little old ladies remain on one side of the street. For the first time since bad guys, we need heroes. We need grown ups. We need men to put down the plastic fork, step away from the salad bar, and untie the world from the tracks of complacency. It’s time to get your hands dirty. It’s time to answer the call of manhood. It’s time to wear the pants.”

"Disco by disco, latte by foamy non-fat latte, men were stripped of their khakis and left stranded on the road between boyhood and androgyny." You gotta love that line!



All I gotta say is, "You go, Dockers!"

5 comments:

  1. AMEN! I love it!! This movement has my full FEMININE approval!

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  2. i give it my feminine approval as well!!

    i am shocked that they were bold enough to do something like this, and wouldn't be surprised if there is some backlash, but i am glad they did it!

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  3. Personally I like certain women in jeans!

    Dave

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  4. How will we know when the real men -- the heroes -- have returned? We'll see them drinking fatty lattes (or better yet, beer!), ditching the salad bar for lots of red meat and rocking their Dockers Khakis. All our problems will be solved -- especially urban decay. If these men don't drop dead at 50 from heart failure (which will alleviate urban crowding), they'll have nice, well-rounded bellies that they can use to prop doors open for the ladies! I hope the khakis have expandable waists.

    What a silly ad campaign, caught up in the sad cliches and simplifications of consumer capitalism.

    Caleb

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