Christian Retailers Put Their Print on Products - Los Angeles Times:
"Gospel Golf Balls are touted as 'a great golf ball with a greater purpose.' Manufactured by Top-Flite, the golf balls are printed with well-known verses from the Bible, such as John 3:16 ('For God so loved the world that he gave his one and only Son…. '). Dave Kruse, president of Revelation, said they were meant as 'conversation starters,' to help men share their faith while teeing up.
An added bonus: Duffers need no longer feel bad about losing a ball in the rough. 'If you're playing great, good,' Kruse said. 'If you're spraying the ball, well … lose a golf ball, share the gospel.'"
And to think this convention used to be called the Christian Booksellers Convention!