Tuesday, August 05, 2008

Sleepless in America - That's No (Red) Bull

Sleepless in America

From Starbucks, to Red Bull, to No-Doz, Americans are showing signs of addiction to caffeine. Sixty percent of us drink a cup of coffee a day. On average we will drink 52 gallons of soda this year. And Starbucks—they get a whopping $5.3 billion of our collective dough.

Whether we are chemically stimulating because we do not get enough sleep, or whether the caffeine itself is depriving us of precious rest, we are also sleeping less than ever before. Americans get an average of six and a half hours of sleep a night, a 25 percent drop since the early 1900s. No wonder we are stressed. And as if we needed any more help depriving ourselves of rest, scientists may have found a drug that will eliminate sleepiness.